Which of the following explains the persuasive appeal of ethos?

The persuasive appeal of ethos is rooted in the concepts of credibility and ethics. Ethos is a rhetorical strategy used to convince an audience of the author or speaker's trustworthiness, authority, and moral character. When a communicator successfully establishes their own credibility, they are more likely to impress upon the audience the value and reliability of their arguments.

For instance, if a speaker is an expert in a particular field or has a strong moral standing, the audience is more inclined to accept their views and arguments. This credibility reassures the audience that the information presented is trustworthy and that the speaker is knowledgeable and ethical in their assertions. Thus, the appeal to ethos directly influences the persuasiveness of the communication by fostering a sense of trust and respect between the speaker and the audience.