When can humor in persuasive writing backfire?

Humor in persuasive writing can backfire particularly when it ridicules opponents because this approach may alienate or offend certain audience members. Instead of fostering understanding or agreement, mockery often breeds defensiveness and resentment. When humor targets an individual or a group, it can undermine the writer's credibility and weaken their argument, causing the audience to focus on their negative feelings toward the ridicule rather than engaging with the main points being made. Effective persuasive writing aims to persuade through respect and reasoned argument, not by belittling others, which can detract from the overall message and intended impact.