What persuasive technique involves building trust in the author through anecdotes or quotations from ordinary people?

The correct answer highlights the persuasive technique of using testimonials, which involves incorporating anecdotes or quotations from ordinary people to build trust with the audience. This approach aims to create a connection between the author and the reader by showcasing relatable experiences and opinions. By presenting real-life stories or endorsements from everyday individuals, the author can enhance credibility and foster empathy, making the argument more relatable and convincing.

Testimonials often highlight personal experiences that resonate with the audience, which can encourage them to align their beliefs with the author's message. This strategy is effective in persuading the audience because it relies on personal validation rather than abstract arguments or statistics, which can sometimes feel impersonal or distant. The effectiveness of testimonials lies in their ability to create a sense of authenticity and reliability, allowing the audience to feel more confident in the author's perspective.