What does appealing to moral or ethical values aim to influence?

Appealing to moral or ethical values aims to influence the reader's sense of right and wrong. When a writer invokes ethical considerations, they are often trying to align their argument with the audience's values and beliefs about what is just or unjust, right or wrong. This approach seeks to resonate with the reader's morals and encourages them to view the issue from a perspective that either reinforces their existing beliefs or challenges them to reconsider their stance based on a moral standpoint. By connecting emotionally through ethical reasoning, the writer can create a compelling argument that appeals to the reader’s conscience and sense of ethics, guiding them to a particular conclusion or action based on moral grounds.