What does a "call to action" typically encourage the reader to do?

A "call to action" is a term often used in writing, advertising, and speeches that prompts the reader or audience to take a specific action. This could include a variety of responses such as signing a petition, making a purchase, or following a specific guideline. The primary goal of a call to action is to move the audience beyond passive reading or viewing and inspire them to engage actively with the content presented.

In the context of persuasive writing or communication, the call to action serves as the finale that crystallizes the main message and provides a clear directive for the audience to follow. It transforms the information or argument presented into a motivational exhortation, compelling the reader to implement change or participate in a certain way. Therefore, the focus on initiating specific actions or changes aligns perfectly with the established definition of a call to action.