In persuasive writing, what technique convinces readers to agree by claiming that everyone else does?

The bandwagon appeal is a persuasive technique that works by suggesting that if a majority is doing something or holding a certain belief, then it must be valid or correct. This approach capitalizes on the human tendency to desire acceptance and conformity within a group. By presenting information in this way, the writer encourages readers to adopt a position or action because they believe that it is widely accepted by others.

For instance, a statement like "Everyone is switching to brand X; you should too!" leverages the idea that popular opinion should guide individual choices, making this technique particularly powerful in influencing people's decisions. By aligning the message with a sense of belonging or social pressure, the bandwagon appeal effectively motivates readers to feel they are part of a larger consensus.